Searching For Success in Free-to-Play Conversion
4,700 responses from 526 naturally targeted gamers help us understand the audience driving MMO's free-to-play conversion, specifically i
E3 2016 VR: The Industry Goes All-In, But Are Audiences Ready?
As virtual reality enters this mainstream market, new challenges must be addressed, and while it's clear the industry is ready to embrac
Why Devs Are Backing Away From Free-to-Play
"A lot of core gamers have a negative reaction when they hear free-to-play because they think they’ll get ripped off."
A Global Phenomenon: The Impact of Streamers
The symbiotic relationship between streaming platforms, games, esports and new partners has revolutionized the way gamers share experiences
Growing Esports: Inspiration From Other Industries
SteelSeries, Logitech G and GUNNAR all rely heavily on inspiration derived from other industries including sports and music.
Is Overwatch Esport's Next Breakout Hit?
Overwatch's focus on esports partnerships, community building and fluid gameplay place it above competitors in the eyes of esports fans.
E3 Is Still Relevant - But It’s Definitely Changing
E3 is one of the most exciting times of the year for the industry. The event helps define the gaming landscape for years to come and shows