How Horizon: Zero Dawn Blends Old and New
Find out which games share similarities to Horizon: Zero Dawn, and how they've helped create one of the most promising new IP's of t
Create Groundbreaking Games Using Three Words
Create truly imaginative games using three powerful words: inspiration, iteration, innovation.
Nintendo’s Switch: How the Reveal Targets a New Audience
The Nintendo Switch targets young adults - an audience previous Nintendo consoles had left behind.
PS4 Pro: Mixed Reactions and Complications for Consumers
Sony’s PS4 Pro is receiving mixed reactions and creating new complications for consumers seeking a powerful 4K gaming console.
Despite Growing Pains, Virtual Reality is on the Rise in Education
Virtual reality's growing pains are being addressed in ways that prove it can revolutionize how we educate students. This revolution beg
Old Spice Makes Gamers the Star of their Audience Strategy
"Consider gamers as 'uber-consumers', who are not only more likely to buy certain products...but are also more likely to be key
Marketing’s New Frontier: Virtual Reality
Marketing will never be the same as more brands embrace VR. Discover how gaming and audience expectations are fueling this growth, and why V
